Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and...
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Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are...
Is it gin? Is it mezcal? Is it rum? Those are among the questions an initial imbiber of Empirical might...
Data privacy is a hot topic, but children’s privacy is often kept on the backburner. Compliance with child data protection...
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. But Polaris was...
Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....