Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers,...
resellers
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post Why...
Redefining Reselling As far as TTD’s new Kokai DSP interface is concerned, all supply-side platforms are resellers, Digiday reports. Put...
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Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges...