Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles. Adweek...
Reshape
For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and...
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the...
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all...
Like many industries, advertising is grappling with the impact of artificial intelligence, as generative AI image tools like DALL-E2 become...
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tale Of Two Internets Apple’s and Google’s user privacy...
As beauty brand holding company Underlining's third anniversary approaches, it's holding close to its startup origins by bringing on Amanda...
This week, The Richards Group hired Nikki Wilson as its first-ever chief talent and culture officer. Dallas-based creative agency, The...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....