Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the...
Resolution
When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal...
Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing...
It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more...
Over the past year and a half, during the tumult of Covid-19 and other upheavals, our industry has stepped up...
The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain...
LiveRamp is expanding into identity resolution with a new product called Portrait Engine. The idea with Portrait Engine is to...
After first teasing it in November, Nielsen released its identity resolution solution for cross-platform measurement on Thursday along with a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,”...