The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category already includes the incumbent LiveRamp, major agency holding companies – Dentsu’s Merkle, IPG and Acxiom and Publicis plus Epsilon – and startups, such as Zeotap… Continue reading »
The post Identity Resolution Startup MediaWallah Raises $ 2.3 Million As The Spaces Catches Fire appeared first on AdExchanger.
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