“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers. Although marketers have spent lavishly on martech to support personalization, brands face… Continue reading »
The post Are CDPs Having An Identity (Resolution) Crisis? appeared first on AdExchanger.
More Stories
The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans
Comic: The Curated Marketplace
INMA Global Media Awards: NZME wins Best Use of Print