OMD Moves Programmatic Upstream Into The Planning Process

Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president last week from Omnicom performance agency Resolution Media. “I’ve been bullish on making sure programmatic talent doesn’t live in just an activation or investment capacity alone,”Continue reading »

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Podcast: Marketing Finds Its Voice

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers aloneContinue reading »

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