Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with...
retail
AUCKLAND, TODAY: VMO has launched its retail media network, VMO Shop, across New Zealand. They’ve secured prime spots in Auckland,...
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry...
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like...
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like...
The growth of Walmart's ads business and third-party marketplace are separate, it says. Plus, Google and Meta've been targeting teens...
It can feel like a big win when a favorite regional or startup brand gets picked up by a national...
It can feel like a big win when a favorite regional or startup brand gets picked up by a national...
Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its...
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...