Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers,...
Right
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its...
At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic – up...
Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history. Adweek Feed
The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for...
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been...
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV...
CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re...
To celebrate its renewed naming rights deal with Spark Arena – which lasts until 2030 – Spark launched the Bring...
Cannabis Media Council, with agency Sister Merci, extends the "I'm High Right Now" campaign to Meta, answering real consumer questions....