Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing...
rocket fuel
Sizmek filed for bankruptcy Friday night, ending the private equity-backed effort to integrate Sizmek and Rocket Fuel into a cohesive...
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
How Questionable Data-Sharing Practices And A Healthy Dose Of Hubris Helped Bring Down One Of The Most Well-Known Players In...
Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so.For evidence,...