Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling

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The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activatingContinue reading »

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Moving Beyond The Same Old Metrics For Mobile Video

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Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video Score metric released in late November. Predicated on the notion that not every viewable impression is created equal, the metric aims to help properly measure digital video exposures across platforms by looking at how muchContinue reading »

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