Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry...
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Blackpearl Group has appointed Laurissa Hollis to lead its sales operations across North America, Europe, Asia, and Australasia as the...
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres...
Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that...
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but...
After rapid growth, Kim Kardashian's shapewear brand, Skims, has made its TV ad debut, with a futuristic film in which...
AUCKLAND, Yesterday: Following a competitive pitch process led by consultant Jodi Williams, Pitchblack Partners and their sister production company Jetblack...
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job...
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, chief operating...
As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies...