The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS...
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mr. Clean Room appeared first on AdExchanger....
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the...
Booking.com is making a return trip to the Super Bowl this year after bringing Idris Elba along as its Big-Game...
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in...
Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company...
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency...
My Food Bag has appointed MBM as its lead Media, Analytics and e-commerce partner, as well as MBM-owned Breakout Room...