Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel TV measurement with data other than IP addresses.
The post Why Tatari Created A Separate Company To House Its Data Clean Room appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion