TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once...
Tatari
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two...
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying...
Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel...
On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy...
Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...