On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy CTV-native ad exchange TheViewPoint. Tatari, with a buy-side offering, realized it needed an inroad to supply to better understand the inventory it’s building paths toward. Tatari declined to share the deal price. A vast majority… Continue reading »
The post Tatari Buys TheViewPoint To Link Up With CTV Supply appeared first on AdExchanger.
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