The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new...
Rubicon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re...
One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
Rubicon's CEO Michael Barrett will speak at AdExchanger's upcoming Industry Preview conference on January 17 - 18, 2018 at the Grand Hyatt New...
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Rubicon Project eliminated its buy-side fees Wednesday.“This ties directly to the commitment I made when I joined the company earlier...
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps...