News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

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Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,Continue reading »

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Rubicon Project Eliminates Buy-Side Fees

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Rubicon Project eliminated its buy-side fees Wednesday. “This ties directly to the commitment I made when I joined the company earlier this year to normalize our pricing and bring a higher level of transparency to everything we do,” CEO Michael Barrett said in a blog post released just prior to Rubicon’s Q3 earnings Thursday. RemovingContinue reading »

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LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform

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LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond the main LinkedIn site. These properties include desktop placements on MSN and Outlook.com, as well as third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn hopes to increase adContinue reading »

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Rubicon Project Acquires NToggle For $38.5M To Clean Up Bidstream Traffic

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Story updated at 1:40 p.m.  Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly importantContinue reading »

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With Rubicon Project For Sale, Its Competitors Weigh In

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If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play.Continue reading »

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Rubicon Project Exodus Continues, As Jay Sears And Adam Chandler Step Out

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Who’s left at Rubicon Project? This year, a wave of senior executives left Rubicon Project, hollowing out the ranks. A company that prided itself on building a strong workplace culture in sunny Los Angeles now faces discontent with what some have described as product missteps and a lack of strategy at the top. Among theContinue reading »

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