Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header...
rubicon project
Rubicon Project’s revenue increased 32% in Q4, earning $31.4 million on $246 million in ad spend. It met its goal...
Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers...
One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move...
Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics.The CEOs of OpenX, PubMatic, Rubicon...
Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday.Rubicon Project is still in...
Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions.Could one...
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
Rubicon's CEO Michael Barrett will speak at AdExchanger's upcoming Industry Preview conference on January 17 - 18, 2018 at the Grand Hyatt New...