Programmatic’s Slow Payment Problem Puts A Strain On The Industry

AdExchanger |

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors andContinue reading »

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Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

AdExchanger |

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’sContinue reading »

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Rubicon Project CEO Does The Math On Its Low-Fee Future

AdExchanger |

Rubicon’s CEO Michael Barrett will speak at AdExchanger’s upcoming Industry Preview conference on January 17 – 18, 2018 at the Grand Hyatt New York.  Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped chargingContinue reading »

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Nexstar Media Group To Acquire Mobile Video Platform LKQD In $90M Cash Transaction

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Nexstar Media Group revealed on Thursday its intent to acquire mobile video platform LKQD for $90 million. The all-cash transaction is accretive and subject to certain terms, including LKQD maintaining a $10 million minimum cash balance. LKQD’s payment is also contingent upon its performance under Nexstar for the next two years. The deal is expectedContinue reading »

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Dmexco Future Murky In Wake Of Founder Fallout

AdExchanger |

Will Dmexco become a no-go? Late last week, the organizers of the Digital Marketing Exposition & Conference (Dmexco) in Germany abruptly severed ties with the show’s two co-founders, Christian Muche and Frank Schneider, sparking concerns over Dmexco’s future. Reports alleged that Dmexco’s organizer and the event’s trademark holders had parted ways with Muche and Schneider’s consultingContinue reading »

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Rubicon Project Eliminates Buy-Side Fees

AdExchanger |

Rubicon Project eliminated its buy-side fees Wednesday. “This ties directly to the commitment I made when I joined the company earlier this year to normalize our pricing and bring a higher level of transparency to everything we do,” CEO Michael Barrett said in a blog post released just prior to Rubicon’s Q3 earnings Thursday. RemovingContinue reading »

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Rubicon Lowers Fees As Q2 Revenue Slides 39%

AdExchanger |

 Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to publishers and buyers, who have pushed back against hidden fees. During its earnings call Tuesday, the company revealed that the declining take rates are one part of its strategy to offer the most value forContinue reading »

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Rubicon Project Acquires NToggle For $38.5M To Clean Up Bidstream Traffic

AdExchanger |

Story updated at 1:40 p.m.  Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly importantContinue reading »

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With Rubicon Project For Sale, Its Competitors Weigh In

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If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play.Continue reading »

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Rubicon Project Exodus Continues, As Jay Sears And Adam Chandler Step Out

AdExchanger |

Who’s left at Rubicon Project? This year, a wave of senior executives left Rubicon Project, hollowing out the ranks. A company that prided itself on building a strong workplace culture in sunny Los Angeles now faces discontent with what some have described as product missteps and a lack of strategy at the top. Among theContinue reading »

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