Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify...
sales
AUCKLAND, Today: oOh!media has announced a new hire within the direct sales team, appointing Esther Mackay as campaign executive. She...
oOh!media has announced a new hire within the Direct Sales team, appointing Esther Mackay as Campaign Executive. She takes over...
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many...
Data from Mattress Firm's podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The...
We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state...
Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point...
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience...
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their...