Salesforce Gets Serious About CDPs With Revamped Customer 360 Product

Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for the past year, since its $800 million acquisition of Datorama, a data integration service, and the launch of an internal identity graphContinue reading »

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Salesforce Says It Will Launch A CDP (Yep, You Heard That Right)

If a customer data platform (CDP) is a “fad,” then it’s a lasting one. Salesforce is finally getting its messaging in order around the CDP. Kind of. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yetContinue reading »

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Salesforce Gets Into The ID Graph Game With Launch Of Customer 360

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ways for a person to engage with a brand nowadays and a certain level of control has been lost behind these layers of technology and media,”Continue reading »

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