News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Salesforce
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
If you’re an organization in dire need of digital transformation, who ya gonna call?While an enterprise software company might not...
Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter,...