Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will...
Sandbox
Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate...
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not...
After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest. Last Monday’s announcement begets a slew...
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And...
Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because,...
Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead...
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge...