After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest. Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]
The post The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox appeared first on AdExchanger.
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