Publicis Spine CEO Lisa Donohue Dishes On The Holdco’s Latest Data Centralization Strategy

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Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients.Continue reading »

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