When It Comes To Ad Quality, Programmatic Isn’t The Problem

AdExchanger |

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposedContinue reading »

The post When It Comes To Ad Quality, Programmatic Isn’t The Problem appeared first on AdExchanger.

Read more