The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook...
Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
As the biggest media companies work on scaling up their streaming services to compete with Netflix, AMC Networks is focusing...
From creative experiential pop-up shops to unprecedented influencer partnerships, the consumer packaged goods industry has continued reinventing its marketing efforts...
One of Fox News Channel's biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for...
With more brands trying to enter the gaming world and reach "gamers," Elle McCarthy, the vice president of brand at...
There's a fairly logical reason why hot dogs are sold 10 to a package and their corresponding buns come only...
A U.K. tribunal has ruled against former creative agency JWT, now part of Wunderman Thompson, in a case that claimed...