The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
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Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely...
Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found...
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of...
Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which...
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...