The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of...
Says
Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which...
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out...
Following the news that global media agency Initiative, part of the Interpublic Group, has won ASB’s business, Independent Media Agencies...
Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier...
The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend,...
Instacart's chief marketing officer Laura Jones calls this the "year of brandformance" for the 11-year-old online grocery platform. The amalgam...
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools...