CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
Says
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times...
Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in...
Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past...
As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights...
AUCKLAND, Thursday: TAB and Chemistry aim to have delivered a game-changing campaign to help prepare the country for the Football...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall...
In October 1989, NBC executives received the test results for a new sitcom--and they were bleak. The show was simultaneously...
Elon Musk has taken a sledgehammer to Twitter’s established ad business since his $ 44 billion purchase of the platform...
This Christmas PAK’nSAVE is making a conscious choice to say no to collectable marketing campaigns instead focusing on low supermarket...