Digital advertisers should be able to agree that there are about 345 million people in the US, making up about...
Scale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining...
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a...
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years...
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up...
In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach...
Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client...
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage...