Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
Scale
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on...
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear...
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale...
AUCKLAND, Today: New business is seeing Newmarket-based indie Cartel Media grow and adopt new technology to support media agencies and...
Tremor International has been on a journey to rebuild its biz with assets on both the buy and sell sides...
All of the large social platforms have content moderation policies. No belly fat ads, no ads that discriminate based on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets,...
On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala...
Over the last few weeks, the U.K. ad industry has been buoyed by forecasts of a major post-pandemic bounce. One...