In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that...
Scandal
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when...
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout...
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures....
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels...
"We acknowledge no wrongdoing, but here's $ 725 million." Meta proposed a settlement late Thursday to a 2018 lawsuit over...