When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged...
SDKs
For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK...
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed.Although...
Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
MoPub is getting very cozy with its viewability vendors.On Thursday, the Twitter-owned mobile ad exchange released the latest version of...