Why Is Vungle Worth $750 Million?

When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle hasContinue reading »

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After GDPR Inspires Developers To Snip Unused SDKs, It’s Back To Biz As Usual

For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisherContinue reading »

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Mobile Apps Are Stalling On The Way To GDPR Compliance

Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily more at risk of GDPR violations, they do have specific and nuanced tasks they must complete in order to comply, and many are noticeably behind. Mobile apps that rely onContinue reading »

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IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

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Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly twoContinue reading »

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MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

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MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniformContinue reading »

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