The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and...
search
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal...
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been,...
Embarrassing revelations – and quite a few memorable zingers – have been emanating from the witness stand over the past few weeks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for...
MBM’s Chief Digital Officer, Emily Isle, along with Senior Search Director, Charlotte Lobo, delve into the realm of AI’s actualities,...
Google's early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking....
Can you remember the last advertisement you saw at the top of a search page? While many people are aware...