The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention. The post Sharethrough...
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On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand...
After losing out to Microsoft on the Netflix deal, Alphabet’s Google is still licking its wounds. But just because you...
WELLINGTON, Today: Special Wellington has created The Silent Night – a Christmas fundraising initiative for the Wellington City Mission that...
There is a longstanding, well known policy in the NFL that forbids players from endorsing alcohol products. So why has...
Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll Roku announced a beta program...
March Madness is ready to come roaring back, returning with fans for the first time since 2019--and advertisers have already...
The NFT craze continues unabated, with more brands jumping on the trend in the early days of 2022. The latest...
When the iPhone 12--Apple's first device to offer 5G compatibility--hit markets last fall, it was heralded as a turning point...