Bankrate On Board For Server-Side Header Bidding

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When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI [request for information], it became clear to me that server-to-server is a much better and more enhanced version of header bidding,” said Irene Kwak, VP of revenue operations for Bankrate. The financial publisher plans toContinue reading »

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Media.net Has Been Quietly Helping Publishers Move To Server-Side Bidding

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Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since attracted publishers like The Atlantic, Forbes, The New York Times and WebMD. Media.net had largely not marketed itself, said COO Namit Merchant. But following a $900 million acquisition this past summer by a Chinese consortium,Continue reading »

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