AppNexus And Index Exchange Are The Header Bidding Leaders

AdExchanger |

AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side. Seventy percent of the top 1,000 publishers running programmatic advertising use header bidding, according to the report, which ServerBid createdContinue reading »

The post AppNexus And Index Exchange Are The Header Bidding Leaders appeared first on AdExchanger.

Read more

Header Bidding Goes Server-Side: 6 Things You Should Know

AdExchanger |

Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the industry will grapple as publishers update their tech. Like with header bidding, publishers run a pre-auction before the ad server to create a level playingContinue reading »

The post Header Bidding Goes Server-Side: 6 Things You Should Know appeared first on AdExchanger.

Read more