The IPG-owned agency’s creation of a CAIO is “a core business strategy." Adweek Feed
Shaping
Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance...
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the...
Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much...
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the...
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet...
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of...
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously...
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen...