Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
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For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented...
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry?...
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim...
People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering...
AUCKLAND, Today: Total NZ digital advertising revenue grew by 9.6% in 2022 over the previous year, according to IAB’s revenue...
In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its...
The TikTok mobile application allows users to share videos with other people outside of the TikTok app. For instance, users...
In the pantheon of tried and true attention-grabbing content, the "in and out" list has stood the test of time....
AUCKLAND, Thursday: Takapuna-based indie creative shop Yarn has launched a national campaign this week for Tourism Industry (TIA) that “shines...