Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their...
shopping
Peter HamiltonHead, Commerce TVQVC. HSN. Infomercials. Direct response TV. “The idea of television commerce is not new,” says Peter Hamilton,...
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video...
New apparel production is a leading contributor to global warming and pollution, requiring as much as 2,000 gallons of water...
Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical...
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s...
Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta...
Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two...