As Nike's new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans....
Shorts
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pass The DOJ Google faces a DOJ lawsuit...
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing...
Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube...
YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money...
In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more....