May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Kicks Off NewFronts With New Shorts Ad Formats

YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor. The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats…
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