This article is sponsored by Xandr. In today’s resource-constrained world, marketers and agencies are paying more attention to how far...
Should
This article is sponsored by Verizon Media. Right now, the digital publishing industry is under intense pressure. A rapidly evolving...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before...
In planning for Black Friday 2020, there are things we know and things we don't know. But one of the...
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years...
A new study from Pew Research Center found that 54% of adults in the U.S. believe social media companies should...
Key Insights: Effective marketing starts with understanding what consumers are going through. Brands should strive to make people's lives better....
Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems...
When the Facebook boycott began in June, media experts and buyers told Adweek it was "unlikely" to see a "sizable...