March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Performance Marketers Should Prepare for Black Friday and Cyber Monday in a Pandemic

In planning for Black Friday 2020, there are things we know and things we don’t know. But one of the benefits of operating in the performance marketing space is the results from our work give marketers invaluable information about who their customers are, and how to create highly educated guesses about who else out in…
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