Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly...
Shouldn’t
Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging...
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to...
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a...
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than...
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also...
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on...