In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA),...
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The folks behind Tubi's viral Super Bowl campaign have teamed up once again--this time appealing to fellow marketers. Fox-owned AVOD...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to...
AUCKLAND, Today: The Commercial Communications Council reports that tickets for tonight’s big Axis Awards show 2023 are sold out. The...
According to the recently released report by the Advertising Standards Authority (ASA), advertising revenue for the 12 months ending on...
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in...
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare--the unprovoked invasion by its neighbor,...
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products...
If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...