Reno NBC affiliate KRNV has lost its over-the-air signal due to a loss of power at its transmitter site on...
Signal
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced...
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter...
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...