Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
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Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported...
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed...
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub,...
Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to...
Signal loss – and dealing with it – was a big theme during Meta’s first quarter earnings call on Wednesday. Mark...
Apple’s privacy changes caused the ground to shift underfoot at Meta. But growth marketing agency Tuff says it didn’t see...